Rejoice, Happy-go-lucky and environmentally conscious Coca-Cola lovers. With this new ''2nd Lives'' kit from the brand you can transfer your coke into something even more delightful.
Created with the help of with the help of Ogilvy and Mather Chin, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, pant brushes, bubble makers and pencil sharpeners.
Its part of a clever effort to encourage consumers in Vietnam to recycle.
''What if empty coke bottles were never thrown away?'' the campaign asks.
Watch the Ad here: ''What if empty coke bottles were never thrown away?''
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